Jo Malone London · 2012 · feminine · EDT
Blackberry & Bay
Family
Notes
Concentration
Eau de Toilette
Lighter concentration, roughly 5 to 15 percent aromatic oils. Wears close to skin, usually needs a refresh after 3 to 5 hours. Better in warmer weather or when you want something quiet and easy.
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Yes, if you want a refreshing and easy-to-wear fruity scent for warmer weather.
Blackberry & Bay is often described as a fresh and fruity fragrance that captures the essence of ripe blackberries with a herbal twist from bay leaves. Many users appreciate its lightness, making it suitable for spring and summer wear, while some find it a bit too subtle or short-lived. The fragrance tends to appeal to those who enjoy fruity scents without being overly sweet, but others feel it lacks depth and complexity. It is frequently recommended for casual daytime use or outdoor events.
What people praise
- Fresh and fruity scent profile
- Light and easy to wear
- Great for spring and summer
- Versatile for casual occasions
- Appealing to fans of fruity fragrances
Common complaints
- Lacks longevity for some users
- May be too subtle for others
- Not complex enough for deeper fragrance lovers
- Some find it overpriced for the performance
- Limited projection noted by several
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
4.0 / 10 (hours)
varies a lot
Projection
5.0 / 10
varies a lot
LongevityThree to four hours before you need a refresh. Perfect for a casual day out.
ProjectionAn arm's-length cloud at first, then settles in close after the first hour.
Perfumer
Fabrice Pellegrin