Louis Vuitton · 2021 · masculine · EDP
Imagination
Family
Notes
Concentration
Eau de Parfum
Standard modern strength, roughly 15 to 20 percent aromatic oils. All-day wear with moderate projection. The default for most contemporary designer and niche releases.
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Consider buying if you enjoy fresh citrus scents for casual wear, but be cautious of performance issues.
Imagination by Louis Vuitton is described as a bright and uplifting fragrance with strong citrus notes, particularly from bergamot and orange. Users appreciate its fresh and spicy character, often noting the unique blend of ginger and cinnamon in the heart. However, opinions are divided; while some find it refreshing and perfect for warmer weather, others feel it lacks depth and longevity. Many recommend it for casual daytime wear or spring and summer occasions, but some criticize its performance and projection. The fragrance has also been noted for its somewhat linear development, which can be a letdown for those expecting more complexity.
What people praise
- Bright and uplifting citrus notes
- Great for warm weather
- Unique spicy heart notes
- Casual and easy to wear
- Appealing to those who like fresh scents
Common complaints
- Performance and longevity issues
- Some find it too linear
- Mixed feelings on depth
- Not suitable for formal occasions
- Divided opinions on overall value
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
5.0 / 10 (hours)
varies a lot
Projection
5.0 / 10
varies a lot
LongevityWears around six hours on skin, lingering on clothing for a bit longer. A refreshing scent that stays vibrant without overwhelming.
ProjectionAn arm's-length cloud at first, then settles in closer as it develops. Friends might notice it when standing nearby.
Perfumer
Jacques Cavallier Belletrud