Lush · 2012 · unisex · EDT
25:43
Family
Notes
Concentration
Eau de Toilette
Lighter concentration, roughly 5 to 15 percent aromatic oils. Wears close to skin, usually needs a refresh after 3 to 5 hours. Better in warmer weather or when you want something quiet and easy.
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Consider buying if you enjoy fresh, sweet citrus scents for casual wear.
Community feedback on Lush's 25:43 is mixed. Many users describe it as a bright, zesty fragrance with prominent lime and lemongrass notes, balanced by a sweet undertone from caramel and vanilla. It's often recommended for warm weather and casual settings, appealing to those who enjoy fresh and uplifting scents. However, some find it too sweet or artificial, leading to a divide between fans and those who feel it lacks depth. There are also comments about its longevity being less than ideal, with some wishing for a stronger presence throughout the day.
What people praise
- Bright and uplifting citrus notes
- Sweet and comforting vanilla undertone
- Great for warm weather
- Unique and playful scent profile
Common complaints
- Some find it overly sweet
- Longevity can be lacking
- Not much complexity or depth
- Mixed reactions on artificial smell
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
5.0 / 10 (hours)
varies a lot
Projection
5.0 / 10
varies a lot
LongevityLasts around five hours before fading away. You might need a refresh after a few hours.
ProjectionAn arm's-length cloud at first, but it settles in closer after the initial burst.
Perfumer
Mark Constantine