Jimmy Choo · 2013 · feminine · EDP
Flash
Family
Notes
Concentration
Eau de Parfum
Standard modern strength, roughly 15 to 20 percent aromatic oils. All-day wear with moderate projection. The default for most contemporary designer and niche releases.
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Yes, if you enjoy sweet, fruity florals for casual wear.
Jimmy Choo's Flash is often described as a fruity and floral fragrance with a sweet edge. Users frequently mention the prominent notes of strawberry and tuberose, creating a youthful and vibrant scent profile. While many enjoy its playful and feminine character, some find it too sweet or synthetic, leading to mixed feelings among buyers. It is generally recommended for casual wear and spring or summer occasions, as its lightness suits warmer weather. A few users have noted that it can be short-lived on the skin, which may affect its appeal for some.
What people praise
- Bright and cheerful scent
- Great for spring and summer
- Good for casual occasions
Common complaints
- Can be too sweet for some
- Short longevity reported
- Synthetic notes can be off-putting
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
5.0 / 10 (hours)
varies a lot
Projection
5.0 / 10
varies a lot
LongevityLasts around five hours before fading away. You might need a refresh after a few hours out and about.
ProjectionAn arm's-length cloud at first, then settles in close after the initial burst. Friends can notice it when they get close.
Perfumer
Christine Nagel