Jo Malone London · 2011 · feminine · EDT
Wild Bluebell
Family
Notes
Concentration
Eau de Toilette
Lighter concentration, roughly 5 to 15 percent aromatic oils. Wears close to skin, usually needs a refresh after 3 to 5 hours. Better in warmer weather or when you want something quiet and easy.
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Yes, if you enjoy light, fresh florals for warm weather.
Wild Bluebell by Jo Malone is often described as a fresh and light fragrance with a blend of floral and fruity notes. Users frequently mention its green and dewy character, with the bluebell and peach notes standing out. It tends to be loved by those who prefer subtle, everyday scents, while some find it too faint or fleeting for their liking. Many recommend it for spring and summer wear, especially for casual daytime occasions. However, a few users note that it may not last long on the skin, leading to mixed feelings about its performance.
What people praise
- Fresh and light scent
- Perfect for spring and summer
- Subtle and easy to wear
- Great for casual occasions
Common complaints
- Performance can be weak
- May not appeal to those preferring bold scents
- Some find it too simplistic
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
5.0 / 10 (hours)
varies a lot
Projection
4.0 / 10
varies a lot
LongevityAbout six hours on skin, fading gently over time. You might catch a hint of it on a scarf the next day.
ProjectionAn arm's-length cloud at first, then settles in close after the first hour.
Perfumer
Christine Nagel