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Byredo

Founded 2006 · Ben Gorham · Sweden

Byredo was founded in Stockholm in 2006 by Ben Gorham, who had no formal perfumery background and treated that as a feature. The house's catalog (Gypsy Water, Mojave Ghost, Bal d'Afrique) became the unofficial scent of design-aware millennials in the 2010s: quiet, well-built, slightly Scandinavian. Spanish luxury group Puig acquired Byredo in 2022 for a number that surprised the industry. Whether the post-acquisition catalog can keep its character is the open question.

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