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House · 164 fragrances

Chanel

Founded 1909 · Coco Chanel · France

Chanel is the most influential fragrance house in the modern industry. Every other brand operates in the wake of No.5 (1921). The house owns its own jasmine and rose fields in Grasse, which is unusual and partly explains why Chanel fragrances tend to feel a half-step richer than competitors. House perfumer Olivier Polge took over from his father Jacques in 2015 and has steered the Les Exclusifs collection with a quieter, more abstract sensibility. Mainline (Bleu, Coco Mademoiselle, Allure) does the volume; Les Exclusifs does the artistry.

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