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House · 111 fragrances

Creed

Founded 1760 · James Henry Creed · United Kingdom (now France)

Creed is the oldest living luxury fragrance house, founded in London in 1760 and now run from Paris. The brand traded on its royal-tailoring history for two centuries before Olivier Creed (sixth-generation) pushed it into modern fragrance celebrity in the 1980s. The catalog is uneven: Aventus, Green Irish Tweed, and Silver Mountain Water are genuinely excellent; some others trade on the brand's mystique more than their juice. Creed's pricing assumes you already believe the legend.

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