← All houses

House · 57 fragrances

Dior

Founded 1947 · Christian Dior · France

Dior's fragrance house has been in the LVMH portfolio since 1947 and runs two parallel programs. The mainline (Sauvage, J'adore, Miss Dior) drives the bulk of revenue and has defined what "designer fragrance" means for the last two decades. The Maison Christian Dior collection (since 2015) is the niche tier, with quieter, perfumer-driven work like Gris Dior and New Look. House perfumer François Demachy, who shaped the modern Dior style for nearly twenty years, was succeeded by Francis Kurkdjian in 2021.

Official site ↗

Most popular

Fragrances from the house