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House · 42 fragrances

Versace

Founded 1981 · Gianni Versace · Italy

Versace's fragrance program runs through Euroitalia, which has held the license since the early 80s. The catalog leans loud (Eros, Eros Flame, Crystal Noir, Bright Crystal) and reads as exactly what you'd expect from a house known for gold Medusa heads on everything. Aimed squarely at the going-out market: bold openings, dense sweet bases, projection over subtlety. The house has had occasional moments of restraint (Pour Homme, the original Versense) but those aren't the bottles selling at the duty-free. Predictable in a way that's a feature, not a bug.

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