Maison Francis Kurkdjian · 2022 · unisex · EDP
724
Family
Notes
Concentration
Eau de Parfum
Standard modern strength, roughly 15 to 20 percent aromatic oils. All-day wear with moderate projection. The default for most contemporary designer and niche releases.
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Yes, if you want a fresh, versatile scent for warmer days.
724 by Maison Francis Kurkdjian is often described as a fresh and clean fragrance with a bright citrus opening from the bergamot and a soft, floral heart featuring jasmine and sweet pea. Many users appreciate its versatility, making it suitable for both casual and formal occasions, particularly in warmer weather. However, some find it too light or fleeting, leading to mixed feelings about its longevity and projection. Overall, it tends to appeal to those who enjoy fresh, airy scents, while others may prefer more robust fragrances.
What people praise
- Fresh and clean scent profile
- Versatile for various occasions
- Great for warm weather
- Pleasant floral notes
- Unisex appeal
Common complaints
- May lack longevity
- Light projection can disappoint
- Not for those who prefer bold scents
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
5.0 / 10 (hours)
varies a lot
Projection
5.0 / 10
varies a lot
LongevityAbout six hours on skin, fading gently over time. A light presence on clothing that may linger until the next wash.
ProjectionAn arm's-length cloud at first, then settles in close after the first hour.
Perfumer
Francis Kurkdjian