Jo Malone London · 2024 · unisex · EDP
Fir & Artemisia
Family
Notes
Concentration
Eau de Parfum
Standard modern strength, roughly 15 to 20 percent aromatic oils. All-day wear with moderate projection. The default for most contemporary designer and niche releases.
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Limited community signal on this one. Take with a grain of salt.
Skip for now unless you're specifically interested in a fresh, woody scent; better-loved options exist.
Too new for a strong community consensus yet. Early reviews mention a fresh and earthy scent profile with prominent fir and oakmoss notes, creating a forest-like aroma. Some users appreciate its uniqueness and versatility, while others find it lacking in depth due to the absence of heart and base notes. The fragrance is recommended for casual wear and outdoor activities, but opinions vary on its longevity and projection.
What people praise
- Unique forest-like aroma
- Versatile for casual wear
- Fresh and earthy notes
Common complaints
- Lacks depth and complexity
- Limited longevity reported
- Mixed feelings on projection
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
6.0 / 10 (hours)
varies a lot
Projection
5.0 / 10
varies a lot
LongevityLasts about five to six hours on the skin. You might catch hints of it on a scarf the next day.
ProjectionCreates an arm's-length cloud initially, then settles closer after a while.