Maison Francis Kurkdjian · 2012 · unisex · EDP
754
Family
Notes
Concentration
Eau de Parfum
Standard modern strength, roughly 15 to 20 percent aromatic oils. All-day wear with moderate projection. The default for most contemporary designer and niche releases.
Known dupes
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Yes, if you enjoy fresh florals and a light, clean scent.
Maison Francis Kurkdjian's 754 is often described as a fresh and uplifting fragrance with a strong citrus opening from lemon, followed by a floral heart featuring lily-of-the-valley, sweet pea, and freesia. Users appreciate its clean and powdery finish, which comes from the white musk and sandalwood base. Many recommend it for spring and summer wear, as it feels light and airy, making it suitable for casual outings or daytime use. However, some find it too subtle and lacking in longevity, leading to mixed feelings about its overall performance.
What people praise
- Fresh and uplifting citrus opening
- Light and airy for warm weather
- Versatile for casual occasions
- Clean and powdery finish
- Well-balanced floral notes
Common complaints
- May lack longevity for some users
- Too subtle for those preferring bold scents
- Not everyone enjoys the floral profile
- Can be perceived as generic
- Higher price point for light fragrance
· AI generated · Generated Jun 26, 2026 · synthesized from Reddit, Fragrantica, and forum reviews
Longevity
5.0 / 10 (hours)
varies a lot
Projection
4.0 / 10
varies a lot
LongevityLasts around five hours on the skin before fading. You might catch a hint of it on a scarf for a little longer.
ProjectionStarts with a light arm's-length cloud but settles closer to the skin after the first hour.
Perfumer
Francis Kurkdjian